How to show up with confidence: Personal Branding Photographer in Amsterdam

Your business is growing. Your brand is not. Why?

You’ve updated your services.

You’ve sharpened your offers.

You’ve rewritten your LinkedIn bio - maybe more than once.

But somehow… it still doesn’t land.

Potential clients don’t instantly get what you do. You know your work is solid, but your visuals don’t reflect that. And every time you Google yourself, something feels off.

This is where many professionals and business owners get stuck: you know who you are… but your brand still shows an older version of you.

And the cost?

• Missed connections

• Slow trust-building

• A constant gap between what you offer and how you’re perceived

  
  

If you’re feeling that tension, let’s talk about how to fix it.

When your brand doesn’t match your current energy

Your inner growth has outpaced your outer image.

That’s the problem.

Maybe your photo still looks like it was taken during your “safe LinkedIn phase.”

Maybe it’s just… fine.

Clean. Neutral.

But forgettable.

That disconnect leads to a slow drain:

..fewer profile views,

..fewer clicks, and

..a vague sense that people are just not seeing your full value.

Let’s name it for what it is: visibility anxiety.

That quiet fear of being seen… but not understood.

You’re not behind. But if your online presence doesn’t show the version of you that exists right now, it’s time to update.

Step 1: Shift from “Perfect” to Progress

I didn’t post the work I was most proud of. I had the tools. The editing skills. The portfolio. But I overthought every caption. Every grid. Every image.

I’d tell myself, “It’s not ready yet. It’s not strategic enough.”

And the worst part? I was doing this as a photographer and retoucher, and then as a talent sourcer.

That’s the trap so many of us fall into:

• You’ve grown, but don’t know how to present that growth

• You want to show up confidently, but you hesitate before hitting “publish”

• You keep saying you’ll do it later, but later turns into never

  
  

Progress begins the moment you stop hiding.

Not perfectly. Just honestly.

Step 2: Get clear on how you want to be seen

Here’s a quick test:

If someone asked you, “What do you do?”Could you answer in 10 seconds or less?

For years, I couldn’t.

I’d say something like:

It felt vague. Small. Unclear - even to me.

Now I say:

That shift didn’t happen by accident.

It took reflection and a lot of thinking, and clarity - the same process I walk my clients through when we plan their photoshoot.

So ask yourself:

• What do you want to be known for?

• What should your visual presence say before you speak a word?

• What energy are you stepping into?

Your image can (and should) answer all of that in seconds.

Step 3: Let your image work for you

Studies show that people form a first impression from a photo in under one second.

So whether they’re scrolling LinkedIn, scanning your website, or checking out your speaker profile, they’re already deciding:

• Do I trust this person?

• Do they look confident, credible, real?

• Do I want to know more?

  
  

This is even more true in a city like Amsterdam, where professionals are busy, ambitious, and filtering fast.

So no - it’s not about looking “perfect” or staged.

It’s about looking like someone worth working with.

That’s what strategic personal branding photography does.

It translates your clarity, energy, and direction into images that do some of the heavy lifting - before you say a word.

Step 4: You don’t need more time. You need more alignment.

You already have the clarity. You already have the experience.

What you don’t have - yet - is imagery that reflects all of that.

When your photos finally match your message, something shifts.

You stop explaining yourself so much.

People start connecting with your work faster. And you feel more at home in your own brand.

Because people are no longer seeing who you were.

They’re seeing you - now.

Ready to stop blending in?

If your current visuals feel outdated, stiff, or disconnected…

it’s time for something more aligned.

I offer personal branding photography in Amsterdam for professionals, job switchers, and business owners who are done playing small.

Whether you need a professional LinkedIn photo, business portraits, or a visual content strategy for your next chapter - we’ll create photos that reflect where you're headed, not just where you’ve been.

Personal Branding Photographer Amsterdam:

📍 Based in Amstelveen. Working with clients across Amsterdam and the Netherlands.