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Professional LinkedIn Photos for Coaches in Amsterdam: What You Need to Know

Jul 1

4 min read

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Thinking about updating your LinkedIn photo? Here’s what actually matters - especially if you’re a coach based in Amsterdam.


Illustrated banner with the LinkedIn logo and a person holding a magnifying glass next to mobile and desktop interfaces, titled “Professional LinkedIn Photos for Coaches: What You Need to Know”

If you're a coach or consultant based in Amsterdam or the Netherlands, your LinkedIn photo is your business tool.


Whether you’re growing your client base, pitching collaborations or applying to speak at events, one strong photo can shift how people perceive your work - before you’ve even said a word.


Most coaches know this, but many still use images that don’t match who they are now: outdated portraits, stiff corporate headshots or awkward selfies that feel a little too much like someone else.


Let’s fix that.



Why many coaches avoid updating their LinkedIn photo


If you're a coach, you're already doing deep work with your clients - helping people get unstuck, shift direction or grow. But when it comes to your own visibility, it’s easy to hesitate.


You might worry:

  • “I don’t want to look like I’m trying too hard.”

  • “I don’t photograph well.”

  • “I want to look approachable, but still credible.”

  • “I hate being in front of the camera.”


You’re not alone. I hear these thoughts in almost every session.


The solution is create an image that reflects how you actually work: focused, calm, trustworthy and real.


I’ve worked with coaches across Amsterdam from career coaches to leadership trainers to help them look the way they want to be seen.


One client I worked with recently said, “I didn’t think a photo could shift how I saw myself, but it did.”


Ready to update your photo?


If you're a coach in Amsterdam or Amstelveen and want a photo that actually feels like you - not stiff or staged - I offer guided sessions with lighting, posing, direction and editing included.


👉 Book your professional LinkedIn photo session here:




What actually matters in your LinkedIn photo


Forget flawless skin or the perfect blazer. These are the things I actually focus on during a session, so your image works and not just looks good.


1. Good lighting beats good skin

You don’t need to “look perfect.” You need clean, soft light.


2. Your expression is your brand

Not smiling vs serious. Think: warm, curious, focused, relaxed. The tone is what people remember.


3. One strong image is enough

You don’t need a full gallery. You need one photo that makes people stop scrolling.


4. What you wear is 10%, how you hold yourself is 90%

Yes, clothes matter. But posture, eye contact and energy make the difference.


5. Retouching removes distractions, not your personality

No filters. No reshaping. Just small edits that keep attention where it belongs - on you.


6. You don’t need to know how to pose

You don’t have to practise in the mirror. I’ll guide you through it all - from body angle to facial expression.


7. A headshot isn’t just for LinkedIn

You’ll use it everywhere: Zoom, email signatures, speaker bios, your website, and social media.


8. If people can’t see your eyes, they won’t trust you

Shadows, glare or strange crops break connection. A clear photo with visible eyes builds trust.


9. Serious doesn’t mean credible

You don’t have to look tense to be taken seriously. Calm and confident often go further.


10. If you’re hiding from your own photo, it’s not working

If you’re avoiding uploading it, cropping it strangely or using an old one that no longer fits - time to change it.


LinkedIn photos in Amsterdam: how I work


I photograph coaches and professionals across Amsterdam, Amstelveen, and nearby areas. Whether you want a quick refresh or a strategy-focused session, you’ll get:


  • Natural-looking lighting

  • Expression and posing guidance

  • Edited photos for web, LinkedIn and Zoom

  • Optional LinkedIn background photo creation

  • Clear direction throughout the process


If you’re searching for LinkedIn photos near me, professional LinkedIn photo Amsterdam, or just want to feel more confident showing up online - this is for you.


Selection of LinkedIn profile photos for professionals and coaches photographed in Amsterdam

Should you use a background photo on LinkedIn?


Yes - and most coaches don’t.


Your LinkedIn background photo (the banner behind your profile image) is a missed opportunity if left blank.


We can use it to show:

  • Your tagline or focus

  • Tools of your work (notebooks, coaching cards, whiteboards)

  • A clean environment that matches your site or brand colors


You don’t need to design anything complicated. I help clients build simple background images that elevate their presence.


People also ask


What makes a good LinkedIn photo?

It’s about looking real and trustworthy. That means:


  • Clean lighting

  • Clear eye contact

  • Relaxed posture

  • An expression that matches how you coach

  • A background that doesn’t distract

How much does a professional LinkedIn photo cost in Amsterdam?

Most sessions in Amsterdam range from €150 to €350, depending on the photographer and what’s included.


At Ol Brand, I offer a Power Portrait Session specifically designed for coaches. It includes:

  • A strategy mini-call

  • 30–45 min guided shoot

  • 3–5 edited, high-resolution images

  • Indoor setup with studio-quality lighting

  • Options for more images or full gallery delivery


👉 View the full offer or book your session here

Will one photo really make a difference?

Yes, if it’s the right one.


A good LinkedIn photo can change how people see you. You’ll use it for your site, Zoom, email, speaking invites.. everywhere.


It’s a small thing that carries a lot of weight.

Do I need to dress up more than I normally would?

Only if you want to. The goal is to look like you, the real you your clients meet on Zoom or in person.

LinkedIn profile photo showing relaxed expression and clear eye contact

If you're showing up every day for your clients, your photo should show up for you.


No more awkward cropping.


No more hiding behind outdated images.


Just one photo that finally feels right and works everywhere you use it.



Ready to update your photo?


If you're a coach in Amsterdam or Amstelveen and want a photo that actually feels like you - not stiff, not forced. I offer guided sessions with lighting, posing, direction and editing.


📍 Based in Amsterdam or Amstelveen?👉 Book your LinkedIn photo session now

Or send a message if you want to talk it through first.

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