If you’re great at what you do, why doesn’t it show online?

We were mid-conversation over coffee when a fellow business owner in Amstelveen asked me:

It wasn’t meant as a challenge - just curiosity. But it stuck with me.

Because here’s what I see all the time: people doing incredible work.

Talented, experienced, reliable. But online? They’re invisible.

No photo. No presence. No story.

And when you’re invisible, you get overlooked.

That’s the reality.

Why profile photos matter more than ever?

Today’s clients and recruiters want to see who they’re dealing with.

Before the first call.

Before the DM.

Before the interview.

Not staged. Not fake.

Just real, confident, aligned with where you’re headed.

74% of people are more likely to trust someone with a strong personal brand (source: Brand Builders Group).

That’s where professional headshots, a proper LinkedIn photoshoot, or even a strong photo CV come in. Not because you “need to look perfect” - but because people need to see you.

So yes, your work matters, but if you don’t show up online in a way that reflects who you really are, people move on.

What stops most people from booking a shoot?

I’ve seen it - with clients, friends, even myself in the early days.

This happened - you know you need to be visible online. You’ve seen others do it. You think: “I should post more… maybe I need a new headshot… but I don’t even know what my brand is yet.”

You’re not alone if any of these sound familiar:

• “I’m not photogenic.”

• “I’ll do it after I lose weight.”

• “I have no idea how to even start.”

  
  

That fear of being seen - really seen - can keep you hidden for years. I get it. I’ve been there too.

From hidden to hired: Ana’s story

Ana, a client from Utrecht, found me one night scrolling Instagram. We’d never met. She booked the Professional LinkedIn Photoshoot immediately.

It wasn’t about getting the “perfect LinkedIn headshot.”

It was about showing up as the version of herself she was growing into.

Weeks later, she told me she’d received two job offers. Not because the photos changed her skills - but because they changed how she walked into the room.

Confident. Clear. Ready.

Not ready for a full rebrand? Start here

One of my clients began with just one photo change. Not overly polished. Just strong, calm and real.

And suddenly people started reacting differently.

You can do the same - whether you’re job-hunting, returning from maternity leave, building your own business or planning a photoshoot during pregnancy.

It doesn’t have to be big.

It just has to be honest.

Ready to be seen the way you want to be seen?

If you're looking for a profile photoshoot, LinkedIn refresh, or just a professional headshot that feels like you - I’m here for it.

📍 Studio based in Amstelveen and working across Amsterdam and Randstaad.

📸 Offering personal branding, photo CV sessions, and intentional photoshoots near you💬 Want to test the waters? Book a free Personal Branding Audit Call

⚡ Or check out the Power Portrait Session - quick, impactful and strategy-first

You’ve already built the skills. Now let’s make sure people see them.